01
Paid Media Search
Google, Bing
- Account setup
- Performance audit
- Campaign management
- Trainings and workshops
Available for consulting engagements
Rod Queiroz helping businesses grow online.
Digital marketing and analytics consultant. I connect paid media, measurement and attribution so growth decisions are made on evidence, not on guesswork. Online marketing and digital analytics since 2010.
- Since
- 2010
- 5+ years
- Worldwide
- APAC · EMEA · AMER
Online marketing and digital analytics
Analytics APAC and Google Ads ANZ product lead
Running campaigns across APAC, EMEA and AMER, with fluency in English, Portuguese and Spanish
01 / Services
What I help with
Four areas, delivered as one-off audits, ongoing management, or training for your team.
02
Paid Media Social
YouTube, Meta, Facebook, Instagram, TikTok, LinkedIn
- Account setup
- Performance audit
- Campaign management
03
Web Analytics
Google Analytics, Google Tag Manager, Data Studio
- Implementation audit
- Tagging guidance
- Reports and dashboards
- Trainings and workshops
04
Attribution & Incrementality
Measurement strategy
- Digital attribution
- Incrementality support
02 / Projects
Selected project highlights
Measurement builds where the plumbing decided whether the marketing could be judged at all.
Custom Data-Driven Attribution Model on Google Analytics 360
TAB.com.au
- Marketing Attribution
- Web Analytics
Salesforce and Google Analytics 360 Integration
Torrens University
End-to-end integration that represents best in class measurement solution, tracking users from digital ad impressions all the way through to call centre enrolments (measurement protocol).
- Performance Measurement
- Digital Analytics
03 / About
About me
Online marketing and digital analytics since 2010, dedicated to empowering businesses through data-driven digital strategies for growth, performance and innovation. Continuously seeking opportunities to learn, grow and share best practices.
I spent more than five years at Google, first as Local Product Lead for Google Ads across Australia and New Zealand, then as Regional Product Lead for Analytics across Asia Pacific, where I led Google Analytics 4 efforts for SMB and supported priority clients through migration. Before that, agency side at Atomic 212° in Sydney, running digital measurement strategy, reporting automation, tracking audits, attribution and audience segmentation.
Today I am Director of Growth & Performance at Segments, working across Australia and Dubai, and I take on independent consulting for businesses of all sizes, supporting markets globally.
What I work on
- Digital marketing strategy development
- Analytics implementation and optimisation
- Customer behaviour analysis
- Marketing channel effectiveness evaluation
- Conversion rate optimisation
- Campaign performance analysis
- MarTech and CDP data management
- Smart bidding and creative excellence
04 / Talks
Talks and webinars on measurement
Sessions on tracking, analytics and getting measurement right before you scale spend.
05 / Credentials
Certifications and awards
Certifications grouped by the organisation that issued them.
- Google Ads Search Certification
- Google Analytics
- Google My Business
- Google Tag Manager
- Google Looker Studio
- Google Shopping
- Video Advertising
- Mobile Advertising
Meta
- Meta Certified Media Planning Professional
- Meta Certified Digital Marketing Associate
Coursera
- Google Data Analytics Specialization
- LinkedIn Marketing Solutions Fundamentals
Anthropic
- Claude 101
Honors and awards
Google Ads (fka AdWords) Specialist Challenge
Successfully completed the Specialist Challenge by passing all of the Google AdWords Advertising exams: AdWords Fundamentals, Search Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
Best Data Driven Marketing Strategy
Award received for the project "Hunting Out The High Value Punters", delivered to tab.com.au.
06 / Contact
Let's talk about your growth
Book a 1:1 slot straight into my calendar, or send an email and I will get back to you. Supporting markets globally.
- Email[email protected]
- LinkedIn/in/rodrigotqueiroz
- CoverageAPAC, EMEA and AMER